Designed the visual identity and directed marketing efforts for Threads of Hope, aligning promotional strategies with HACES’ 2025–2027 Strategic Action Plan. The event exceeded its fundraising goal by 23%, raising $36,870 and generating $34,000 in net revenue.
Designed and launched Hope, HACES’ mascot and brand ambassador, to support community engagement and reinforce the organization’s mission, vision, values, and services.
Enhanced the visual branding of YCC’s email newsletter over six months, increasing brand awareness and strengthening stakeholder trust.
Designed the visual identity and directed marketing efforts for Under the Same Moon, helping restore HACES’s in-person visibility post-COVID. The event exceeded its fundraising goal by 12%, generating $16,800 in net profit.
Under the Same Moon Read More »
Directed the design and visual storytelling of HACES’s monthly newsletter for six years, delivering organizational updates, program impact stories, and calls to action that strengthened stakeholder relationships, reinforced brand consistency, and enhanced organizational credibility.
An event held for two consecutive years with the purpose of engaging a younger demographic and cultivating the next generation of supporters.
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Led branding, marketing, and event planning for a fundraising campaign, exceeding the fundraising goal by 67% and generating $5,000 in net profit.
Gran Lotería Night Read More »
