Diana is a very talented designer and technician who is also delightful to work with. She consistently holds herself to the highest standards of quality and professionalism. Any organization would be lucky to have her on their team.
About the Business
In 2024, the Youth Conservation Corps (YCC) celebrated 50 years of equipping Lake County youth (16-24 years) with lifelong skills. YCC is a nonprofit organization dedicated to helping every young person find a pathway to success. It mentors and empowers young adults through education and training in life skills, career development, and environmental stewardship. The organization offers six core services: life skills and mentoring, education, community service, trades and vocational training, conservation and sustainability, and job placement.
My Role
Contractor
Project Date
March 2024 – July 2024
Duration
Six-Months
Project Brief
During the six months I worked as a contractor at Youth Conservation Corps (YCC), I was responsible for creating print materials that adhered to the organization’s visual brand identity. Each piece could be printed for physical distribution or shared digitally. This supported clear and consistent communication with a wide range of audiences.
My work supported both external outreach and internal communication goals. For example:
I developed materials for the YCC Celebration of Achievement, a key event honoring program graduates.
I created informative posters to communicate workshop rules and expectations in the woodshop environment.
I produced donor and partner material highlighting YCC’s programs and inviting continued support for its mission.
These visual tools played an important role in reinforcing YCC’s brand consistency and enhancing stakeholder engagement.
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Visual Brand Identity
YCC is a vibrant, youth-focused brand that champions inclusivity and a supportive learning environment. It is built on mutual respect and driven by a cycle of empowerment. The brand is fun while showcasing the seriousness of their mission and commitment to removing barriers that young people face.
Color Scheme
YCC’s color scheme consists of two primary colors and four secondary colors. All designs consistently incorporate the primary colors, while the secondary colors are used selectively to differentiate topics or draw attention to lower-priority elements within the visual hierarchy.
Visual Brand Elements
Rounded-edge triangles are key players in YCC’s visual communications. They’re arranged in various fun patterns and playfully alternate in color to create visual interest. The triangles serve as symbolic building blocks, reflecting the inner foundation members begin to construct—skills, habits, and values that shape their journey toward lifelong learning and personal fulfillment.
Pattern 1
Pattern 2
Pattern 3
Pattern 4
Pattern 5
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Mockups
I created the following Graphic Design materials for YCC:
- 50th Anniversary Logo
- One Pagers
- Partner Volunteer Program Brochure
- Posters
- Celebration of Achievements
- Parent Community Event
- Photography
50th Anniversary Logo
2024 marked YCC’s 50th anniversary. To celebrate this milestone, I was asked to create a logo to be featured on all print and digital materials throughout the year.
One Pagers
One-pagers were created to inform donors about YCC’s two biggest programs: YouthBuild and the Summer Conservation Program. After learning about the programs, donors are encouraged to explore how their potential donation can create IMPACT through these initiatives.
Partner Volunteer Program Brochure
A partner and volunteer trifold brochure was designed to easily communicate volunteer opportunities throughout the year to interested organizations.
Hover to the bottom left corner to flip and see the inside of the brochure, or place your cursor in the middle of the brochure.
Posters
24 X 36 inch posters were made to display in YCC’s carpentry classroom. The posters reminded the YCC members of the shop expectations and the shop rules.
Celebration of Achievements
Each year, YCC holds a Celebration of Achievements ceremony where YCC members who have graduated from the program are recognized. For this event, I was assigned to create an invitation and program.
Hover to the bottom left corner to flip and see the inside of the program, or place your cursor in the middle of the brochure.
Parent Community Event
A Spanish and English flyer was designed to invite the YCC’s members’ parents or legal guardians to tour the YCC building.
Photography
I photographed staff alongside YCC’s core values and uploaded the images to the website to visually reinforce the organization’s brand.
Testimonial