Celebrating 20 years of resilience, diversity, and interconnectiveness of the human experience.
HACES is a nonprofit based in Lake County with 20 years of experience providing navigational support and expertise. Department of Justice-accredited, HACES specializes in immigration law and offers expert guidance on immigration cases. Operating on three pillars—legal, education, and health—HACES divides its services to address different aspects of clients’ lives, aiming to improve their overall quality of life.
Marketing & Development Coordinator oversees the marketing department and creates all event visuals. Assisted by a marketing intern.
February 2025
To support Priority #2, Fund Development, in the Strategic Action Plan 2025-2027, the marketing and fundraising team has been assigned the following SMART goal:
By 12/31/27, HACES will diversify its funding streams, increasing private contributions from individuals, corporations, and foundations to 45% of contributed income (currently 33%).
As part of this effort, the marketing and fundraising team will lead a campaign to raise $30,000 through sponsorships and attendance at the HACES 20th Anniversary Gala, Threads of Hope.
01
Gathering Requirements
Empathized with stakeholders
Defined stakeholders expectations
Understood project goals/scope
Empathized with stakeholders
Interviewed stakeholders. Received the following feedback:
Board Members
“The check-in process last year was difficult and confusing.”
“It’s important to address sponsors correctly and appropriately.”
Staff Members
“Individuals want to make donations, but the process is too tedious.”
“We were behind the agenda during the event.”
“There were a lot of empty seats from groups who bought a table.”
Additional stakeholders
Master of Ceremony, “Keeping track of the political officials who spontaneously arrived during the event was difficult.”
Defined stakeholders expectations
Stakeholders would like to see a platform that makes ticket sales easier to manage, simplifies the check-in process, and allows for a fast donation transaction.
Stakeholders would like to better manage the attendees to avoid empty seats and incorrectly addressing or not addressing supporters at the event.
Stakeholders would like a better control over the agenda during the event.
Understood project goals / scope
The marketing department is responsible for creating visuals that align with the event’s theme, Threads of Hope, and managing efforts to sell and promote admission tickets and sponsorships.
02
Research
Based on the stakeholders’ feedback, I researched fundraising platforms to find one that met the needs of our future users.
Givebutter was chosen as the fundraising platform to sell ticket sales and sponsorships.
Celebrating 20 years of resilience, diversity, and interconnectedness of the human experience.
Each thread symbolizes a family member or neighbor. As threads weave together, we are reminded that, as a community, we share similar experiences and challenges that deepen our understanding of one another. Together, we form a beautiful tapestry, enriched by our community’s diverse talents and experiences, which sparks innovative solutions in the face of adversity.
Just as threads are strong and resilient, so are we. By working together, we create a brighter, stronger future for our communities.
Color Palette
The visual elements depicted were used repetitively in all the designs to create brand awareness.
In marketing this event, the color scheme, textures, and visual elements were used consistently, resulting in a strong visual identity.
Givebutter’s ticket platform was designed with simplicity, usability, and ease of use in mind. The platform has limited visual features that can be manipulated and a standard layout for each campaign type. However, the features and tools within Givebutter are highly effective, and the implementation is well thought out, allowing users to find solutions for any problem or need that might arise. The platform is truly powerful.
The Threads of Hope ticket site was designed so users could purchase an entry ticket, sponsorship, raffle, table, or a ‘Threads of Hope’ bracelet, and easily donate by clicking the red ‘Donate & Tickets’ button. As supporters purchase a ticket or make a donation, they can choose to display their name and leave a comment, which will appear in the right-hand column of the ticket site.
Event Campaign Features
Mobile User Flow
Live Display
A highlight of the Givebutter site is its ‘LIVE DISPLAY’ feature, which offers a live display mode during events to encourage donations by showcasing real-time contributors. HACES received many real-time donations through this feature.
Givebutter App
In addition to the ticket site, Givebutter also provided its downloadable app as an additional tool to facilitate in-person transactions and check-in on the event day. By logging into the Givebutter portal, a staff member could quickly sell a ticket using a “tap to pay” credit card feature, check guests into the event by scanning the QR code on their ticket, or secure a quick donation again through the “tap to pay” features. The ease of use of this tool allowed us to easily make transactions quickly allowing us to gwt more people helped at a faster pace.
The responsive landing page was constructed to fulfill the following objectives:
Scroll down within the viewfinder to explore the landing page.
One hundred invitations and sponsorship letters were sent to HACES’ closest contacts. Click through the artifacts to observe each in more detail.
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Page 1
Page 3
Spanish Version
English Version
20th Anniversary stickers were placed on the back of envelopes to seal them.
Front Side
Back side
Front
Email Marketing
Social Media Marketing
8 months of marketing campaigns with varying posting frequency:
Posted a total of 55 posts.
Social Media Posts
Threads of Hope Signage
